{"id":8,"date":"2024-01-23T18:08:16","date_gmt":"2024-01-23T09:08:16","guid":{"rendered":"https:\/\/www.ewp-sh.com\/fuji-en\/?page_id=8"},"modified":"2026-02-26T21:50:00","modified_gmt":"2026-02-26T12:50:00","slug":"exhibition","status":"publish","type":"page","link":"https:\/\/fuji-japan.jp\/en\/exhibition\/","title":{"rendered":"EXHIBITION"},"content":{"rendered":"\n
\n

EXHIBITION<\/h2>\n

Exhibitions and Catalogs<\/h2>\n
\n\"Exhibitions\n<\/div>\n
\n\n
\n
Exhibitions and Catalogs<\/div>\n

Our annual exhibitions held at our headquarters offer
\nvarious products based on the latest trends and customer needs.
\nLet’s look back at the history of our exhibitions
\nand catalogs, along with the history of our company and
\nthe evolving world.<\/p>\n<\/div>\n<\/div><\/section>\n

\n
\n

2026-<\/h2>\n

Theme\uff1aTIMELESS JOURNEY
\nThe Afterglow of the Showa Era \u2014 The Shapes of Those Days<\/h3>\n

Everyday wear and interior items inspired by fond travel memories, neighborhood public bathhouses, and caf\u00e9s visited with family.
\nWe have updated the nostalgia of the Showa period with modern functionality, planning fabrics and towels that recreate those days in a fresh way.<\/p>\n

\n
\n
\n \"FUJI\n \"FUJI\n <\/div>\n
\n \"FUJI\n \"FUJI\n \"FUJI\n \"FUJI\n <\/div>\n<\/div>\n
\nThe Winter Olympic Games were held in Milan\u2013Cortina.<\/div>\n<\/div>\n<\/div><\/section>\n
\n
\n

2025-<\/h2>\n

Theme: COLLAGE
\nsustainable LIFE<\/h3>\n

e offer one-mile wear and sauna items made from sustainable, high-quality towel fabric.
\nWe also produce towels for ‘Sento’ which regained popularity among young people as a new kind of spa.<\/p>\n

\n
\n
\n \"Description\n \"Description\n <\/div>\n
\n \"Description\n \"Description\n \"Description\n \"Description\n <\/div>\n<\/div>\n
\nExpo 2025 Osaka, Kansai,Japan will be held on April 13th.<\/div>\n<\/div>\n<\/div><\/section>\n
\n
\n

2024-<\/h2>\n

Theme: HOKUSETSU
\nCLASS \u00d7 Living<\/h3>\n

Inspired by the lifestyle of the Hokusetsu area in Osaka, we aim to deliver towels that make the most of nature,
suitable for outdoor activities, saunas, and golf. We have prepared a wide range of sustainable and high-quality towels for these purposes.<\/p>\n

\n
\n
\n \"Description\n \"Description\n <\/div>\n
\n \"Description\n \"Description\n \"Description\n \"Description\n <\/div>\n<\/div>\n
\nNoto Peninsula Earthquake occurred.
\nNew banknotes to be issued in July.
\nThe Paris Olympics and Paralympics are scheduled to take place.<\/div>\n<\/div>\n<\/div><\/section>\n
\n
\n

2023-<\/h2>\n

Theme: BE KIND
\nBe kind to others \/ Be kind to the earth \/ Be kind to the future<\/h3>\n

We have proposed sustainable products and initiatives
that are friendly to the earth and people, divided into three major themes.<\/p>\n

\n
\n
\n \"Description\n \"Description\n <\/div>\n
\n \"Description\n \"Description\n \"Description\n \"Description\n <\/div>\n<\/div>\n
\nG7 ministerial meetings will be held in various parts of Japan, centering on the G7 Hiroshima Summit in May.\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
\n

2022-<\/h2>\n

Theme: COLORS
\nEthical & Hygienic \/ Difference gives us something wonderful.<\/h3>\n

Diversity expressed through color.An exhibition of ethical
and hygienic products has been held to share their functions and joy.<\/p>\n

\n
\n
\n \"2022\"\n \"2022\"\n <\/div>\n
\n \"2022\"\n \"2022\"\n \"2022\"\n \"2022\"\n <\/div>\n<\/div>\n
\nThe legal age has been lowered from the current 20 to 18. The Winter Olympic Games were held in Beijing.\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n\n
\n

2021-<\/h2>\n

Theme: OUTSIDE INSIDE
\nHello! New Normal<\/h3>\n

Exhibition held In response to the pandemic outbreak with two major themes:
infection control and environmental protection.<\/p>\n

\n
\n
\n \"2021\"\n \"2021\"\n <\/div>\n
\n \"2021\"\n \"2021\"\n \"2021\"\n \"2021\"\n <\/div>\n<\/div>\n
\nTokyo Olympics to be resumed.\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n
\n

2020-<\/h2>\n

Theme: GO GREEN
\nCreate a Sustainable Lifestyle<\/h3>\n

As the concept of \u201cLiving an eco-friendly life that uses resources
in a simple and precious manner\u201c, we announced products for SDGs.<\/p>\n

\n
\n
\n \"2020\"\n \"2020\"\n <\/div>\n
\n \"2020\"\n \"2020\"\n \"2020\"\n \"2020\"\n <\/div>\n<\/div>\n
\nPandemic broke out all over the world.\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
\n

2019-<\/h2>\n

Theme: GAME ON PLUS
\nTime to Battle! Let\u2019s Fight!<\/h3>\n

Striving to develop high-impact products with added functionality, based on the sub-themes:
\u201cUltra,\u201d \u201cExtreme,\u201d \u201cTerrific,\u201d \u201cExploding,\u201d we have presented five new arrivals.<\/p>\n

\n
\n
\n \"2019\"\n \"2019\"\n <\/div>\n
\n \"2019\"\n \"2019\"\n \"2019\"\n \"2019\"\n <\/div>\n<\/div>\n
\nThe Japanese Emperor\u2019s abdication, the Crown Prince\u2019s enthronement, and change of Era name.\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
\n

2018-<\/h2>\n

Theme: WASHEOI
\nCarrying the Japanese Tradition<\/h3>\n

We started a theme with the spirit of \u201cWASSHOI!\u201d to enjoy Japanese culture
like in festivals. Denim-like towel, \u201cD-BLUE\u201d was launched.<\/p>\n

\n
\n
\n \"2018\"\n \"2018\"\n <\/div>\n
\n \"2018\"\n \"2018\"\n \"2018\"\n \"2018\"\n <\/div>\n<\/div>\n
\nPyeongchang Olympic Games is held.\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
\n

2017-<\/h2>\n

Theme: Life is BEAUTIFUL<\/h3>\n

KURABO and Imabari origin factory jointly develop a special thread (No. 525).
Launching of \u201c-sou-\u201c, a product that uses No.525.<\/p>\n

\n
\n
\n \"2017\"\n \"2017\"\n <\/div>\n
\n \"2017\"\n \"2017\"\n \"2017\"\n \"2017\"\n <\/div>\n<\/div>\n
\nDonald Trump is appointed as the 45th president of the USA.\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
\n

2016-<\/h2>\n

Theme: Anthesis
\nBe in full bloom<\/h3>\n

Emphasis on gauze towels such as triple gauze and six gauze, developed for baby use.<\/p>\n

\n
\n
\n \"2016\"\n \"2016\"\n <\/div>\n
\n \"2016\"\n \"2016\"\n \"2016\"\n \"2016\"\n <\/div>\n<\/div>\n
\nRio de Janeiro Olympic Games 2016 is held.\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
\n

2015-<\/h2>\n

Theme: LUCENT\/Shine<\/h3>\n

Announcement on the renewal of an original planning product, Nisechoco.
It was decided to separately launch the products made in Imabari and those made in Senshu.
\nLaunching of a design planning business, cinq.F CO., LTD<\/p>\n

\n
\n
\n \"2015\"\n \"2015\"\n <\/div>\n
\n \"2015\"\n \"2015\"\n \"2015\"\n \"2015\"\n <\/div>\n<\/div>\n
\nThe \u201crevised public office election law\u201d to lower the age of voting rights to \u201c18 years old or older\u201d comes into effect.\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
\n

2014-<\/h2>\n

Theme: Grow
\nMaking new things that intertwine with customers’ lifestyles<\/h3>\n

We celebrated our 50th anniversary, renewed the exhibition room drastically,
and were entrusted with the theme of ‘fostering a new era’.
\nExhibits at the Gift Show. Planning and launching of an original product ‘LAMPO’.\n<\/p>\n

\n
\n
\n \"2014\"\n \"2014\"\n <\/div>\n
\n \"2014\"\n \"2014\"\n \"2014\"\n \"2014\"\n <\/div>\n<\/div>\n
\nWHO declares the epidemic of Ebola hemorrhagic fever in West Africa as a ‘public health emergency situation of international concern’<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
\n

2013-<\/h2>\n

Theme: Materialize your passion \/ idea<\/h3>\n

Office renovation (OA floor introduction), opening of a new conference room
and product photography studio, exhibition room renovation.
\nPlanning and launching original products ‘Harty,’ ‘Nisechoco,’ and ‘Utouto’.<\/p>\n

\n
\n
\n \"2013\"\n \"2013\"\n <\/div>\n
\n \"2013\"\n \"2013\"\n \"2013\"\n \"2013\"\n <\/div>\n<\/div>\n
\nJR Kyushu starts the operation of a luxury sleeping train, \u201cSeven Stars in Kyushu\u201d<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n\n
\n

2012-<\/h2>\n

Theme: Caf\u00e9<\/h3>\n

As original planned products, we announced Nisechoco and Shinobi.
Opening of Design Room at Sales Planning Office.
\n<\/p>\n

\n
\n
\n \"2012\"\n \"2012\"\n <\/div>\n
\n \"2012\"\n \"2012\"\n \"2012\"\n \"2012\"\n <\/div>\n<\/div>\n
\nThe opening of \u201cTokyo Sky Tree\u201d as the world\u2019s tallest free-standing tower at the height of 634 m.<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
\n

2011-<\/h2>\n

Theme: Scandinavia<\/h3>\n

Although it is a towel, cotton muffler that can be used as a muffler was a popular item.
Start of handling Senshu Specialty Towel.<\/p>\n

\n
\n
\n \"2011\"\n \"2011\"\n <\/div>\n
\n \"2011\"\n \"2011\"\n \"2011\"\n \"2011\"\n <\/div>\n<\/div>\n
\nThe Great East Japan Earthquake happens.<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
\n

2010-<\/h2>\n

Starting to handle bespoke Imabari Towel products,
‘Ayahime’ and ‘Iroidori’.<\/h3>\n
\n
\n
\n \"2010\"\n \"Imabari\n <\/div>\n<\/div>\n
\nBurj Khalifa is opened as the world\u2019s top skyscraper in Dubai.<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
\n

2009-<\/h2>\n

Expanding the types of popular cotton mufflers.<\/h3>\n
\n
\n
\n \"2009\"\n <\/div>\n\n<\/div>\n
\nThe formation of Yukio Hatoyama administration, supported by 3 parties: DPJ, SDP, NP. The jury trial system starts.<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
\n

2008-<\/h2>\n

Expanding the types of popular cotton body towels.<\/h3>\n\n
\n
\n
\n \"2008\"\n <\/div>\n\n<\/div>\n
\nThe global financial crisis occurs, triggered by the collapse of Lehman Brothers, an investment bank in the United States of America (Lehman Shock).<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
\n

2007-<\/h2>\n

\u201cRESCUE\u201d, a towel for disaster management becomes popular.<\/h3>\n\n
\n
\n
\n \"2007\n <\/div>\n<\/div>\n
\nFujiya is found to use expired food materials. Since then, more cover-ups done by food manufacturers are discovered.<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
\n

2006-<\/h2>\n

Start of handling of custom product \u201cBishamon\u201d.<\/h3>\n\n
\n
\n
\n \"2006\"\n <\/div>\n<\/div>\n
\nLivedoor President (then), Takafumi Horie, is arrested for alleged violation of the Securities and Exchange Law. (\u2192 livedoor shock)<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
\n

2005-<\/h2>\n

Original custard-colored bath towel
\u201cThis is\u201d becomes a hit product.<\/h3>\n\n
\n
\n
\n \"2005\"\n <\/div>\n<\/div>\n
\nPro-golfer Ai Miyazato becomes the youngest prize winner ever in history at 20 years and 6 months old. The population of Japan decreases for the first time after the World Wars.<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
\n

2004-<\/h2>\n

Planning and launching of virus killers
(SARS and influenza).<\/h3>\n\n
\n
\n
\n \"2004\"\n <\/div>\n<\/div>\n
\nAthens Olympic Games is held, Japan wins 16 gold medals. Athens Paralympic Games is held, Japan wins 17 gold medals.<\/div>\n<\/div>\n<\/div><\/section>\n\n\n
\n

2003-<\/h2>\n

Expansion of the handling of popular custom products.<\/h3>\n\n
\n
\n
\n \"2003\"\n <\/div>\n\n<\/div>\n
\nSARS spreads globally, centered around Asia.<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
\n

2002-<\/h2>\n

Planning and launching of our original \u201cThisis\u201d cotton muffler.<\/h3>\n\n
\n
\n
\n \"2002\"\n <\/div>\n<\/div>\n
\nMasatoshi Koshiba receives the Nobel Prize in Physics and Koichi Tanaka receives the Nobel Prize in Chemistry.<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
\n

2001-<\/h2>\n

Start of nursing care product handling.<\/h3>\n
\n
\n
\n \"2001\"\n <\/div>\n<\/div>\n
\nUniversal Studios Japan is opened in Osaka Prefecture.\nThe Koizumi administration is established. This year is known as the start of \u201cKoizumi boom\u201d.\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
\n

2000-<\/h2>\n

Start of cotton muffler handling.<\/h3>\n
\n
\n
\n \"2000\"\n <\/div>\n<\/div>\n
\nSydney Olympic Games is held. Naoko Takahashi wins her first gold medal in female marathon.<\/div>\n<\/div>\n<\/div><\/section>\n\n\n
\n

1999-<\/h2>\n

Gift Catalog and Towel Catalog are integrated
into General Catalog.<\/h3>\n
\n
\n
\n \"1999\"\n <\/div>\n\n<\/div>\n
\nFor the dawn of the following year, the Millennium countdown is held throughout the world.<\/div>\n<\/div>\n<\/div><\/section>\n\n\n
\n

1998-<\/h2>\n

family gift set, comprising of 100%-silk \u201cKinukoji\u201d
with detergents and foods, becomes popular.<\/h3>\n
\n
\n
\n \"1998\"\n <\/div>\n<\/div>\n
\nNagano Olympic Games is held.<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
\n

1997-<\/h2>\n

Issuing separate catalogs for the Gift Collection
and Towels.<\/h3>\n
\n
\n
\n \"1997\"\n <\/div>\n\n<\/div>\n
\nConsumption tax increases to 5%.<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
\n

1996-<\/h2>\n

Jacquard Towel Muffler became popular.<\/h3>\n
\n
\n
\n \"1996\"\n <\/div>\n<\/div>\n
\nMitsubishi Bank and Tokyo Bank merged to become \u201d Bank of Tokyo-Mitsubishi\u201d (current Mitsubishi UFJ Bank, Tokyo).<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
\n

1995-<\/h2>\n

Organic cotton towel was released.<\/h3>\n
\n
\n
\n \"1995\n\n <\/div>\n<\/div>\n
\nA strong earthquake centered in Akashi Strait happened. (\u2192 Hanshin-Awaji Earthquake)<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
\n

1993-<\/h2>\n

A gift catalog for France was planned.<\/h3>\n
\n
\n
\n \"1993\"\n \"Clearn\n <\/div>\n<\/div>\n
\nThe European Union (EU) was established in Europe. J-League started.<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
\n

1992-<\/h2>\n

Original start by our company\u2019s contract designer.<\/h3>\n
\n
\n
\n \"1992\"\n <\/div>\n\n<\/div>\n
\nKoji Takanohana became the youngest Makuuchi that won the Grand Sumo championship at 19 years and 5 months old.<\/div>\n<\/div>\n<\/div><\/section>\n\n\n
\n

1991-<\/h2>\n

A blanket product (King of King), priced at
50,000 Yen each, became a hit product.<\/h3>\n
\n
\n
\n \"1991\"\n <\/div>\n\n<\/div>\n
\nThe bubble economy ended, and the \u201cLost 20 Years\u201d period started.<\/div>\n<\/div>\n<\/div><\/section>\n\n\n
\n

1990-<\/h2>\n

We hold an exhibition three times a year.<\/h3>\n
\n
\n
\n \"exhibition\n <\/div>\n<\/div>\n\n<\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"

EXHIBITION Exhibitions and Catalogs Exhibitions and Catalogs Our annual exhibitions held at our headquarters o […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/fuji-japan.jp\/en\/wp-json\/wp\/v2\/pages\/8","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fuji-japan.jp\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fuji-japan.jp\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fuji-japan.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fuji-japan.jp\/en\/wp-json\/wp\/v2\/comments?post=8"}],"version-history":[{"count":10,"href":"https:\/\/fuji-japan.jp\/en\/wp-json\/wp\/v2\/pages\/8\/revisions"}],"predecessor-version":[{"id":102,"href":"https:\/\/fuji-japan.jp\/en\/wp-json\/wp\/v2\/pages\/8\/revisions\/102"}],"wp:attachment":[{"href":"https:\/\/fuji-japan.jp\/en\/wp-json\/wp\/v2\/media?parent=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}