The establishment of an internal design studio allows to have an intimate-level of teamwork between sales, designers, and factories that have been connected to us through long-held, trusting relationships.
We conduct research in multiple areas, including market research and needs, to propose a wide variety of planning ideas.

We start with the idea of “wanting to create products that our customers find to be truly good through actual use.” From there, we use that idea to promote new-product planning and appealing OEM manufacturing.