2024-

Thema: HOKUSETSU
CLASS × Living

Inspired by the lifestyle of the Hokusetsu area in Osaka, we aim to deliver towels that make the most of nature,
suitable for outdoor activities, saunas, and golf. We have prepared a wide range of sustainable and high-quality towels for these purposes.

New banknotes to be issued in July.
The Paris Olympics and Paralympics are scheduled to take place.

2023-

Thema: BE KIND
Be kind to others / Be kind to the earth / Be kind to the future

We have proposed sustainable products and initiatives
that are friendly to the earth and people, divided into three major themes.

G7 ministerial meetings will be held in various parts of Japan, centering on the G7 Hiroshima Summit in May.

2022-

Thema: COLORS
Ethical & Hygienic / Difference gives us something wonderful.

Diversity expressed through color.An exhibition of ethical
and hygienic products has been held to share their functions and joy.

The legal age has been lowered from the current 20 to 18. The Winter Olympic Games were held in Beijing.

2021-

Thema: OUTSIDE INSIDE
Hello! New Normal

Exhibition held In response to the pandemic outbreak with two major themes:
infection control and environmental protection.

Tokyo Olympics to be resumed.

2020-

Thema: GO GREEN
Create a Sustainable Lifestyle

As the concept of “Living an eco-friendly life that uses resources
in a simple and precious manner“, we announced products for SDGs.

Pandemic broke out all over the world.

2019-

Thema: GAME ON PLUS
Time to Battle! Let’s Fight!

Striving to develop high-impact products with added functionality, based on the sub-themes:
“Ultra,” “Extreme,” “Terrific,” “Exploding,” we have presented five new arrivals.

The Japanese Emperor’s abdication, the Crown Prince’s enthronement, and change of Era name.

2018-

Thema: WASHEOI
Carrying the Japanese Tradition

We started a theme with the spirit of “WASSHOI!” to enjoy Japanese culture
like in festivals. Denim-like towel, “D-BLUE” was launched.

Pyeongchang Olympic Games is held.

2017-

Thema: Life is BEAUTIFUL

KURABO and Imabari origin factory jointly develop a special thread (No. 525).
Launching of “-sou-“, a product that uses No.525.

Donald Trump is appointed as the 45th president of the USA.

2016-

Thema: Anthesis
Be in full bloom

Emphasis on gauze towels such as triple gauze and six gauze, developed for baby use.

Rio de Janeiro Olympic Games 2016 is held.

2015-

Thema: LUCENT/Shine

Announcement on the renewal of an original planning product, Nisechoco.
It was decided to separately launch the products made in Imabari and those made in Senshu.
Launching of a design planning business, cinq.F CO., LTD

The “revised public office election law” to lower the age of voting rights to “18 years old or older” comes into effect.

2014-

Thema: Grow
Making new things that intertwine with customers’ lifestyles

We celebrated our 50th anniversary, renewed the exhibition room drastically,
and were entrusted with the theme of ‘fostering a new era’.
Exhibits at the Gift Show. Planning and launching of an original product ‘LAMPO’.

WHO declares the epidemic of Ebola hemorrhagic fever in West Africa as a ‘public health emergency situation of international concern’

2013-

Thema: Materialize your passion / idea

Office renovation (OA floor introduction), opening of a new conference room
and product photography studio, exhibition room renovation.
Planning and launching original products ‘Harty,’ ‘Nisechoco,’ and ‘Utouto’.

JR Kyushu starts the operation of a luxury sleeping train, “Seven Stars in Kyushu”

2012-

Thema: Café

As original planned products, we announced Nisechoco and Shinobi.
Opening of Design Room at Sales Planning Office.

The opening of “Tokyo Sky Tree” as the world’s tallest free-standing tower at the height of 634 m.

2011-

Thema: Scandinavia

Although it is a towel, cotton muffler that can be used as a muffler was a popular item.
Start of handling Senshu Specialty Towel.

The Great East Japan Earthquake happens.

2010-

Starting to handle bespoke Imabari Towel products,
‘Ayahime’ and ‘Iroidori’.

Burj Khalifa is opened as the world’s top skyscraper in Dubai.

2009-

Expanding the types of popular cotton mufflers.

The formation of Yukio Hatoyama administration, supported by 3 parties: DPJ, SDP, NP. The jury trial system starts.

2008-

Expanding the types of popular cotton body towels.

The global financial crisis occurs, triggered by the collapse of Lehman Brothers, an investment bank in the United States of America (Lehman Shock).

2007-

“RESCUE”, a towel for disaster management becomes popular.

Fujiya is found to use expired food materials. Since then, more cover-ups done by food manufacturers are discovered.

2006-

Start of handling of custom product “Bishamon”.

Livedoor President (then), Takafumi Horie, is arrested for alleged violation of the Securities and Exchange Law. (→ livedoor shock)

2005-

Original custard-colored bath towel
“This is” becomes a hit product.

Pro-golfer Ai Miyazato becomes the youngest prize winner ever in history at 20 years and 6 months old. The population of Japan decreases for the first time after the World Wars.

2004-

Planning and launching of virus killers
(SARS and influenza).

Athens Olympic Games is held, Japan wins 16 gold medals. Athens Paralympic Games is held, Japan wins 17 gold medals.

2003-

Expansion of the handling of popular custom products.

SARS spreads globally, centered around Asia.

2002-

Planning and launching of our original “Thisis” cotton muffler.

Masatoshi Koshiba receives the Nobel Prize in Physics and Koichi Tanaka receives the Nobel Prize in Chemistry.

2001-

Start of nursing care product handling.

Universal Studios Japan is opened in Osaka Prefecture. The Koizumi administration is established. This year is known as the start of “Koizumi boom”.

2000-

Start of cotton muffler handling.

Sydney Olympic Games is held. Naoko Takahashi wins her first gold medal in female marathon.

1999-

Gift Catalog and Towel Catalog are integrated
into General Catalog.

For the dawn of the following year, the Millennium countdown is held throughout the world.

1998-

family gift set, comprising of 100%-silk “Kinukoji”
with detergents and foods, becomes popular.

Nagano Olympic Games is held.

1997-

Issuing separate catalogs for the Gift Collection
and Towels.

Consumption tax increases to 5%.

1996-

Jacquard Towel Muffler became popular.

Mitsubishi Bank and Tokyo Bank merged to become ” Bank of Tokyo-Mitsubishi” (current Mitsubishi UFJ Bank, Tokyo).

1995-

Organic cotton towel was released.

A strong earthquake centered in Akashi Strait happened. (→ Hanshin-Awaji Earthquake)

1993-

A gift catalog for France was planned.

The European Union (EU) was established in Europe. J-League started.

1992-

Original start by our company’s contract designer.

Koji Takanohana became the youngest Makuuchi that won the Grand Sumo championship at 19 years and 5 months old.

1991-

A blanket product (King of King), priced at
50,000 Yen each, became a hit product.

The bubble economy ended, and the “Lost 20 Years” period started.

1990-

We hold an exhibition three times a year.